Method.
Tangible Innovat-ING
Process
ํ ์ง๋ ธ๊ทธ๋ฃน์ ๋คํ์ ํ์ ํํธ๋์ฌ์ ๋น์ฆ๋์ค์ ๋ํ ์ดํด, ๋ฐ๊ฒฌ, ์ฐฝ์ & ๊ณ ๋ํ, ์คํ์ 4๋จ๊ณ๋ฅผ ํตํด์ ํ์ ์ ์ธ ์ ๋ต๊ณผ ์ฐฝ์์ ์ธ ๋์์ธ ์๋ฃจ์ ์ ๋์ถํฉ๋๋ค.
101
Experience Innovation
Methods
ํ ์ง๋ ธ๊ทธ๋ฃน์ ๊ณ ๊ฐ์ ์ถ ์์์ ๋ฐ๊ฒฌ๋๋ ์ ์ฌ๋ ๋์ฆ์ ๋ํ ํต์ฐฐ๊ณผ ์ด์ ๊ธฐ๋ฐํ ํ์ ์ ์ธ ๋์์ธ ์๋ฃจ์ ์ ์ ๊ณตํ๊ธฐ ์ํด
100์ข ์ด์์ ๋ค์ํ ์กฐ์ฌ๋ฐฉ๋ฒ๋ก ๊ณผ ์์ด๋ฐ์ด์ ๋ ธํ์ฐ๋ฅผ ๊ฐ์ง๊ณ ์์ต๋๋ค.
ํ ์ง๋ ธ๊ทธ๋ฃน์ ๊ณ ๊ฐ๊ฐ์น๋ฅผ ์คํํ๋ ํ์ ์ ์ธ ๊ฒฝํ์ ์ฐฝ์ถํ๊ธฐ ์ํด์ ๋์์์ด ์ง๋ฌธํ๊ณ , ๊ทธ ํด๋ต์ ์ฐพ์๊ฐ๋๋ค.
- Benchmarking
- Client segmentation
- Context analysis
- Contextual interviews
- Contextual inquiry
- Critical incident technique
- Ecology map
- Ethnography
- Experience test
- Expert interviews
- Focus groups
- Gap analysis
- Historical analysis
- Inconvenience analysis
- Interviews
- Market segmentation
- Mystery shoppers
- Net scouting
- Observation
- Probes
- Reading
- Service status
- Shadowing
- Thinking Aloud
- Trend Scouting
- User surveys
- 5 W’s
- Insight matrix
- Tested and tried components
- Inspirational specialists
- Affinity diagrams
- CATWOE
- Brute think
- Fishbone diagram
- Lateral thinking
- LEGO Serious play
- Mind map
- Parallel thinking
- Personality matrix
- Priority matrix
- Specification
- System thinking
- Think tank
- Touch points
- Total quality flow-charting
- Visual thinking
- Body storming
- Brainwriting,
- shaping
- racing
- station - Experience Sketching
- Feature tree
- (Group) Sketching
- Idea interview
- Open space technology
- Parallel design
- Radomiser
- Think tank
- Unfocused group
- Card sorting
- Character profiles
- Cognitive walkthrough
- Constructive interaction
- Diagnostic evaluation
- Evaluation review
- Expert evaluation
- Feasibility check
- Focus Group
- Heuristic Evaluation
- Personas
- Pluralistic walkthrough
- Retrospective testing
- PEST analysis
- Sticker vote
- SWOT analysis
- Task analysis
- Camera journal
- Character profile
- Empathy tools
- Experience prototype
- Informance
- Metaphors
- Mock-ups
- Mood board
- Mood film
- Persona
- Rough prototyping
- Role play
- Scenario
- Storyboarding
- Social network mapping
- Tomorrow’s headlines
- Try it yourself
- Visioning
- Affinity diagrams
- CATWOE
- Brute think
- Fishbone diagram
- Lateral thinking
- LEGO Serious play
- Mind map
- Parallel thinking
- Personality matrix
- Priority matrix
- Specification
- System thinking
- Think tank
- Touch points
- Total quality flow-charting
- Visual thinking
- Behavior sampling
- Blueprint
- Business plan
- Guidelines
- Intranet
- Line of balance
- Mind map
- Performance testing
- Post release testing
- Role script
- Scenario testing
- Service prototype
- Simulation
- Specifications
- Templates
- Wizard of Oz