Method.

Tangible Innovat-ING

Process

ํ…์ง€๋…ธ๊ทธ๋ฃน์˜ ๋‹คํ•™์ œํŒ€์€ ํŒŒํŠธ๋„ˆ์‚ฌ์˜ ๋น„์ฆˆ๋‹ˆ์Šค์— ๋Œ€ํ•œ ์ดํ•ด, ๋ฐœ๊ฒฌ, ์ฐฝ์•ˆ & ๊ณ ๋„ํ™”, ์‹คํ–‰์˜ 4๋‹จ๊ณ„๋ฅผ ํ†ตํ•ด์„œ ํ˜์‹ ์ ์ธ ์ „๋žต๊ณผ ์ฐฝ์˜์ ์ธ ๋””์ž์ธ ์†”๋ฃจ์…˜์„ ๋„์ถœํ•ฉ๋‹ˆ๋‹ค.


101 

Experience Innovation 

Methods

ํ…์ง€๋…ธ๊ทธ๋ฃน์€ ๊ณ ๊ฐ์˜ ์‚ถ ์†์—์„œ ๋ฐœ๊ฒฌ๋˜๋Š” ์ž ์žฌ๋œ ๋‹ˆ์ฆˆ์— ๋Œ€ํ•œ ํ†ต์ฐฐ๊ณผ ์ด์— ๊ธฐ๋ฐ˜ํ•œ ํ˜์‹ ์ ์ธ ๋””์ž์ธ ์†”๋ฃจ์…˜์„ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด 

100์ข… ์ด์ƒ์˜ ๋‹ค์–‘ํ•œ ์กฐ์‚ฌ๋ฐฉ๋ฒ•๋ก ๊ณผ ์•„์ด๋ฐ์ด์…˜ ๋…ธํ•˜์šฐ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

ํ…์ง€๋…ธ๊ทธ๋ฃน์€ ๊ณ ๊ฐ๊ฐ€์น˜๋ฅผ ์‹คํ˜„ํ•˜๋Š” ํ˜์‹ ์ ์ธ ๊ฒฝํ—˜์„ ์ฐฝ์ถœํ•˜๊ธฐ ์œ„ํ•ด์„œ ๋Š์ž„์—†์ด ์งˆ๋ฌธํ•˜๊ณ , ๊ทธ ํ•ด๋‹ต์„ ์ฐพ์•„๊ฐ‘๋‹ˆ๋‹ค.


  •  Benchmarking
  •  Client segmentation
  •  Context analysis
  •  Contextual interviews
  •  Contextual inquiry
  •  Critical incident technique
  •  Ecology map
  •  Ethnography
  •  Experience test
  •  Expert interviews
  •  Focus groups
  •  Gap analysis
  •  Historical analysis
  •  Inconvenience analysis
  •  Interviews
  •  Market segmentation
  •  Mystery shoppers
  •  Net scouting
  •  Observation
  •  Probes
  •  Reading
  •  Service status
  •  Shadowing
  •  Thinking Aloud
  •  Trend Scouting
  •  User surveys
  •  5 W’s
  •  Insight matrix
  •  Tested and tried components
  •  Inspirational specialists 
  • Affinity diagrams
  •  CATWOE
  •  Brute think
  •  Fishbone diagram
  •  Lateral thinking
  •  LEGO Serious play
  •  Mind map
  •  Parallel thinking
  •  Personality matrix
  •  Priority matrix
  •  Specification
  •  System thinking
  •  Think tank
  •  Touch points
  •  Total quality flow-charting
  •  Visual thinking
  •  Body storming
  •  Brainwriting,
    - shaping
    - racing
    - station
  •  Experience Sketching
  •  Feature tree
  •  (Group) Sketching
  •  Idea interview
  •  Open space technology
  •  Parallel design
  •  Radomiser
  •  Think tank
  •  Unfocused group
  •  Card sorting
  •  Character profiles
  •  Cognitive walkthrough
  •  Constructive interaction
  •  Diagnostic evaluation
  •  Evaluation review
  •  Expert evaluation
  •  Feasibility check
  •  Focus Group
  •  Heuristic Evaluation
  •  Personas
  •  Pluralistic walkthrough
  •  Retrospective testing
  •  PEST analysis
  •  Sticker vote
  •  SWOT analysis
  •  Task analysis 
  •  Camera journal
  •  Character profile
  •  Empathy tools
  •  Experience prototype
  •  Informance
  •  Metaphors
  •  Mock-ups
  •  Mood board
  •  Mood film
  •  Persona
  •  Rough prototyping
  •  Role play
  •  Scenario
  •  Storyboarding
  •  Social network mapping
  •  Tomorrow’s headlines
  •  Try it yourself
  •  Visioning
  •  Affinity diagrams
  •  CATWOE
  •  Brute think
  •  Fishbone diagram
  •  Lateral thinking
  •  LEGO Serious play
  •  Mind map
  •  Parallel thinking
  •  Personality matrix
  •  Priority matrix
  •  Specification
  •  System thinking
  •  Think tank
  •  Touch points
  •  Total quality flow-charting
  •  Visual thinking
  •  Behavior sampling
  •  Blueprint
  •  Business plan
  •  Guidelines
  •  Intranet
  •  Line of balance
  •  Mind map
  •  Performance testing
  •  Post release testing
  •  Role script
  •  Scenario testing
  •  Service prototype
  •  Simulation
  •  Specifications
  •  Templates
  •  Wizard of Oz





Method.

Tangible Innovat-ING Process

ํ…์ง€๋…ธ๊ทธ๋ฃน์˜ ๋‹คํ•™์ œํŒ€์€ ํŒŒํŠธ๋„ˆ์‚ฌ์˜ 

๋น„์ฆˆ๋‹ˆ์Šค์— ๋Œ€ํ•œ ์ดํ•ด, ๋ฐœ๊ฒฌ, ์ฐฝ์•ˆ & ๊ณ ๋„ํ™”, 

์‹คํ–‰์˜ 4๋‹จ๊ณ„๋ฅผ ํ†ตํ•ด์„œ ํ˜์‹ ์ ์ธ ์ „๋žต๊ณผ 

์ฐฝ์˜์ ์ธ ๋””์ž์ธ ์†”๋ฃจ์…˜์„ ๋„์ถœํ•ฉ๋‹ˆ๋‹ค.


101 Experience Innovation Methods

ํ…์ง€๋…ธ๊ทธ๋ฃน์€ ๊ณ ๊ฐ์˜ ์‚ถ ์†์—์„œ ๋ฐœ๊ฒฌ๋˜๋Š” 

์ž ์žฌ๋œ ๋‹ˆ์ฆˆ์— ๋Œ€ํ•œ ํ†ต์ฐฐ๊ณผ ์ด์— ๊ธฐ๋ฐ˜ํ•œ 

ํ˜์‹ ์ ์ธ ๋””์ž์ธ ์†”๋ฃจ์…˜์„ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด 

100์ข… ์ด์ƒ์˜ ๋‹ค์–‘ํ•œ ์กฐ์‚ฌ๋ฐฉ๋ฒ•๋ก ๊ณผ ์•„์ด๋ฐ์ด์…˜ 

๋…ธํ•˜์šฐ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.


ํ…์ง€๋…ธ๊ทธ๋ฃน์€ ๊ณ ๊ฐ๊ฐ€์น˜๋ฅผ ์‹คํ˜„ํ•˜๋Š” ํ˜์‹ ์ ์ธ 

๊ฒฝํ—˜์„ ์ฐฝ์ถœํ•˜๊ธฐ ์œ„ํ•ด์„œ ๋Š์ž„์—†์ด ์งˆ๋ฌธํ•˜๊ณ ,

 ๊ทธ ํ•ด๋‹ต์„ ์ฐพ์•„๊ฐ‘๋‹ˆ๋‹ค.

  • Benchmarking
  •  Client segmentation
  •  Context analysis
  •  Contextual interviews
  •  Contextual inquiry
  •  Critical incident technique
  •  Ecology map
  •  Ethnography
  •  Experience test
  •  Expert interviews
  •  Focus groups
  •  Gap analysis
  •  Historical analysis
  •  Inconvenience analysis
  •  Interviews
  •  Market segmentation
  •  Mystery shoppers
  •  Net scouting
  •  Observation
  •  Probes
  •  Reading
  •  Service status
  •  Shadowing
  •  Thinking Aloud
  •  Trend Scouting
  •  User surveys
  •  5 W’s
  •  Insight matrix
  •  Tested and tried components
  •  Inspirational specialists 
  • Affinity diagrams
  •  CATWOE
  •  Brute think
  •  Fishbone diagram
  •  Lateral thinking
  •  LEGO Serious play
  •  Mind map
  •  Parallel thinking
  •  Personality matrix
  •  Priority matrix
  •  Specification
  •  System thinking
  • Think tank
  •  Touch points
  •  Total quality flow-charting
  •  Visual thinking
  •  Body storming
  •  Brainwriting, -shaping, -racing, -station
  •  Experience Sketching
  •  Feature tree
  •  (Group) Sketching
  •  Idea interview
  •  Open space technology
  •  Parallel design
  •  Radomiser
  •  Think tank
  •  Unfocused group
  •   Card sorting
  •  Character profiles
  •  Cognitive walkthrough
  •  Constructive interaction
  •  Diagnostic evaluation
  •  Evaluation review
  •  Expert evaluation
  •  Feasibility check
  •  Focus Group
  •  Heuristic Evaluation
  •  Personas
  •  Pluralistic walkthrough
  •  Retrospective testing
  •  PEST analysis
  •  Sticker vote
  •  SWOT analysis
  •  Task analysis 
  • Camera journal
  •  Character profile
  •  Empathy tools
  •  Experience prototype
  •  Informance
  •  Metaphors
  •  Mock-ups
  •  Mood board
  •  Mood film
  • Persona
  •  Rough prototyping
  •  Role play
  •  Scenario
  •  Storyboarding
  •  Social network mapping
  •  Tomorrow’s headlines
  •  Try it yourself
  •  Visioning
  •  Affinity diagrams
  •  CATWOE
  •  Brute think
  •  Fishbone diagram
  •  Lateral thinking
  •  LEGO Serious play
  •  Mind map
  •  Parallel thinking
  •  Personality matrix
  •  Priority matrix
  •  Specification
  •  System thinking
  •  Think tank
  •  Touch points
  •  Total quality flow-charting
  •  Visual thinking
  •  Behavior sampling
  •  Blueprint
  •  Business plan
  •  Guidelines
  •  Intranet
  •  Line of balance
  •  Mind map
  •  Performance testing
  •  Post release testing
  •  Role script
  •  Scenario testing
  •  Service prototype
  •  Simulation
  •  Specifications
  •  Templates
  •  Wizard of Oz

We make

Tangible

Innovation!


์„œ์šธ์‹œ ์„œ๋Œ€๋ฌธ๊ตฌ ์ดํ™”์—ฌ๋Œ€1๊ธธ 38, 2์ธต 201ํ˜ธ

(๋Œ€ํ˜„๋™, ๋‹ค์˜ฌ๋…ธ๋ธ”๋ฆฌ์›€)

38, Ewhayeodae 1-gil, Seodaemun-gu, Seoul, Republic of Korea

T. +82-2-303-0600         

F. +82-2-567-1975     

e-mail. contact@tanginogroup.com


Tangino Group.

@Copyright 2014. All Right Reserved.

We make

Tangible Innovation!


Tangino Group.

@Copyright 2014. All Right Reserved.

์„œ์šธํŠน๋ณ„์‹œ ๋งˆํฌ๊ตฌ ์–ด์šธ๋งˆ๋‹น๋กœ 130, 3์ธต 3591ํ˜ธ(์„œ๊ต๋™, ๊ธฐ๋ฆฐ๋นŒ๋”ฉ)

#3591,3F,130, Eoulmadang-ro, Mapo-gu, Seoul, Republic of Korea

 T. 02-303-0600         F. 070-8874-7000      e-mail. contact@tanginogroup.com
๋Œ€ํ‘œ ์˜ค์˜๋ฏธ ๏ฝœ ์‚ฌ์—…์ž ๋“ฑ๋ก ๋ฒˆํ˜ธ 101-86-88171